Concrete Logic — Resources

Concrete Logic Margin Leak Assessment™

How much margin are you leaving on the table?

Concrete Logic can help you figure it out – and fix it. Run the Numbers.

MONTHLY LEADS100

How many new inquiries or quote requests come in each month.

10500

CURRENT CLOSE RATE25%

The share of those leads you're winning jobs from today.

5%70%

TARGET CLOSE RATE40%

Where your close rate could realistically land with a tighter sales process.

5%70%

CURRENT AVG TICKET$4,500

Your average job revenue right now, before any pricing improvements.

$500$20K

TARGET AVG TICKET$5,500

What your average job could be worth with better offer structure and upsells.

$500$20K

CURRENT GROSS MARGIN35%

Revenue minus direct job costs (labor, materials, subs) as a percentage.

5%60%

TARGET GROSS MARGIN45%

The margin you'd hit with disciplined job costing, pricing, and production standards.

5%60%

Industry benchmarks put healthy concrete & coatings gross margin at 35–50%. Close rates of 40%+ are achievable with disciplined follow-up and a structured sales process.

WHERE THE MONEY IS LEAKING

CLOSE RATE LEAK

Lost sales from not converting enough of the leads you already have.

TICKET SIZE LEAK

Lost revenue from underpricing, weak upsells, or low-value packages.

MARGIN LEAK

Profit lost because current gross margin is below your target.

LEAD HANDLING LEAK

Leads lost from slow response, missed calls, or weak follow-up (~10%).

TOTAL ANNUAL PROFIT OPPORTUNITY

+$0

Recovering even 30% of that adds $0 per year.
At 50%, that's $0 annually.

Talk through your number →

Operating Tools, Free to Use

How much margin are you leaving on the table?

How Much Potential
Does Your Business Have?

Operating Tools, Free to Use

How much margin are you leaving on the table?

How Much PotentialDoes Your Business Have?

How Much Potential
Does Your Business Have?