Expertise that’s
Shaped by Experience,
 Not Theory

Steven Hicks’ perspective is built on firsthand experience growing contracting businesses. From running crews, managing cash flow, marketing services, and scaling under pressure, he’s lived in your world for 40+ years.

Steven-Hicks-Bio-1

"Concrete Logic was built from four decades of scaling concrete and coatings companies. The work is rarely the problem — building the systems, structure, and leadership to grow without owner dependence is. Concrete Logic helps owners build more profitable, scalable, and valuable companies."

About Concrete Logic Founder Steven Hicks

Steven Hicks' Story

Steven Hicks built a Minneapolis-based concrete and coatings company from the ground up into a nationally recognized operation serving residential and commercial clients across the country — ultimately exiting as a platform at a nearly 10x multiple while remaining an active shareholder and continuing to support the company’s growth and platform development.

Today, he also works within the private equity space through M&A sourcing, operational advisory, and platform development across the concrete and coatings industry. What separated Steven’s company wasn’t just growth. It was operational discipline.

Over four decades, he developed the production systems, quality controls, leadership structure, and financial oversight required to deliver consistently in some of the industry’s most demanding environments — including resorts, waterparks, and large-scale commercial facilities where failure wasn’t an option.

His experience spans virtually every segment of the concrete and coatings industry, from residential installations to complex commercial work, giving him a rare understanding of both field execution and business operations.

Like most contractors, Steven experienced the pressure that comes with growth: inconsistent margins, team dependence, operational chaos, and a business too reliant on the owner.

To solve it, he built the structure necessary to scale sustainably, increase profitability, develop leadership, and ultimately create a company with real enterprise value. Most contractors build themselves a job. Very few build a company. Today, Steven works with $1M–$10M concrete and coatings business owners to help them:

  • Improve profitability without increasing complexity

  • Build operational systems that support scalable growth

  • Develop teams that operate without daily owner involvement

  • Create companies with long-term enterprise value

Real owners, real clients, real results
— PAUL KIMINSKI, PRESIDENT, RUST-OLEUM PRODUCTS MIDWEST
— BROOKS PETTUS, PRESIDENT, HOUSECALL PRO CONSTRUCTION SOFTWARE
— BYRON KLEMASKE, DECORATIVE CONCRETE COUNCIL
— LAKE STREET CAPITAL PARTNERS
— CHRIS DORSEY, PRESIDENT & CEO, DORSEY PICTURES HOST, SPORTING CLASSICS TV FORBES CONTRIBUTOR & CONSERVATIONIST
— GERARD MOULZOLF, VICE PRESIDENT OF OPERATIONS, AMERICAN ENGINEERING TESTING, INC.
— GENERAL WALTER BOOMER (RET.), ★★★★, USMC
40+YRS
In the concrete & coatings industry
125PT
On-site inspection workbook
From operators
"

Steve didn't just fix the financials. He built the operating system that let us go from one market to four without the wheels coming off.

— MARK REEVES, COO, CONCRETE SCIENCE

Preparing a new generation of concrete and coating leaders

 

Steven has lived every stage of this business — and he knows how hard it is to grow when you're the one holding everything together. He started Concrete Logic to give owners what most never get: a proven path to a more profitable, less dependent, and more valuable business.

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The Concrete Logic Story

 

Concrete Logic was built to fill a gap that shows up in almost every growing contractor business: the work gets better, but the systems don't keep up. Margins become inconsistent. Scheduling becomes chaotic. Sales fluctuate unpredictably. Owners find themselves working longer hours while feeling less in control of the business they built.

 

Steven knows this gap between operational growth and business structure creates a predictable set of problems. He also knows these problems have predictable solutions, if you know what to look for and how to sequence the work. Concrete Logic's framework recognizes that contractor companies should be more than just collections of jobs and crews; they must become operational systems. When these foundations are designed intentionally, contractor businesses become more stable, more profitable, and easier to manage.

Meet the Concrete Logic Team

 

While Steven personally leads every engagement, Concrete Logic is not a solo practice. Each of the five core operating systems is supported by specialists, giving clients deep expertise across every area of the business, and never just general advice.

Steven Hicks, Founder & Lead Advisor

Steven leads every client engagement and serves as the primary point of accountability throughout the 12-month program. His focus areas include financial structure, operating system design, strategic growth, M&A positioning, and leadership development.

Tim Dusek — Sales Coach Minnesota | Sales & Marketing Coaching Specialist

Tim leads client sales transformation initiatives and serves as the primary sales growth advisor throughout each engagement. His focus areas include revenue strategy, sales process optimization, CRM and pipeline management, lead generation, sales team coaching, and scalable growth execution.

Morgan Knox — Senior Director of Accounting Solutions

Morgan Knox serves as the accounting and financial solutions partner for Concrete Logic. Morgan brings clarity and structure to the financial side of your business, helping owners understand their numbers, tighten their operations, and make confident decisions that drive profitability and long-term growth.

Emily Wilson – Marketing and Growth Partner, Dialog Group

Dialog serves as the marketing, growth, and digital execution arm of Concrete Logic — both for the Concrete Logic brand and for client businesses enrolled in the program. Dialog partners to build the brand clarity, online presence, and demand generation systems that turn great work into a company worth more.

Mark Thompson – Leadership Acceleration Partner

Your results are determined by the leader you are.  Mark brings disciplined, practical leadership development to concrete and coatings owners who are ready to stop being the bottleneck in their own business—building the presence, decision-making, and team structure and culture that let a business grow beyond the owner's direct involvement.

No Pitch, No Pressure:
Let’s Compare Notes and Have a Conversation

CONNECT WITH STEVEN →