“"Concrete Logic is the formula and team I wish I'd had when I started."
—Steven Hicks | Founder, Concrete Logic
Disciplined
Growth
for Concrete
& Coatings
Companies
Build a More Profitable, Scalable Concrete Company
Your Company is Growing, so Why Does It Feel Harder?
You got into this business because you're good at the work, but at some point, that stops being enough. If the statements below sound familiar, the business has outgrown its structure — and the Concrete Logic team knows how to rebuild it.
Revenue is climbing, but cash is always constrained
Growth is creating instability rather than control
Your financials are unclear or unreliable
Adding crews increases risk, not capacity
The business can’t function without you
Steven Hicks' Story
Steven Hicks is the founder of a Minneapolis-based concrete and coatings company he built into a multi-million dollar operation, serving residential and commercial clients nationwide before successfully exiting as a platform at nearly 10x.
Today, he also works within the private equity space through M&A sourcing, operational advisory, and platform development across the concrete and coatings industry. What set his company apart wasn’t just growth — it was the systems behind it.
“40 years building and growing concrete and coating companies taught me the work is never the problem – it's always the systems. I've also learned that foundational fixes make big things possible. I built Concrete Logic to help hard-working owners duplicate those successes.”
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Turning Hard Work into Smart Growth
Like many contractors, Steven faced the pressures of inconsistent profit, unpredictable growth, and a business that relied too heavily on him just to function. To solve it, he rebuilt the systems and leadership structure needed to scale without chaos — and ultimately exit at a high level. Today, he and the Concrete Logic team work with $1M–$10M concrete and coatings business owners to:
Build systems for predictable growth and value
Increase profit (without adding complexity)
Develop teams that perform independently
Create businesses that can scale — and eventually sell
"I’ve known Steven for many years, and our relationship has extended well beyond business. We’ve traveled extensively together around the world—hunting, fishing, and supporting conservation efforts—and through those experiences, I’ve come to know him as both a trusted friend and a highly capable professional.What stands out most about Steven is his character. He understands relationships, values loyalty, and approaches everything he does with a level of integrity that’s increasingly rare. That carries over directly into how he operates in business and how he supports the people around him.
"While my experience has been leading Marines and his has been leading within the trades, we’ve found a common ground in what truly matters: people. Whether you’re responsible for troops or a workforce, leadership ultimately comes down to earning trust, maintaining standards, and building a culture where individuals take pride in what they do.Steven has a clear understanding of this. He recognizes that labor is not just a function of the business, but the foundation of it. His focus on accountability, respect for his team, and commitment to doing things the right way are what allow him to build and scale effectively.
"If Steve is behind something, you can count on it being thoughtful, practical, and designed to deliver real value. Through decades of working across the country with concrete and coatings contractors, ranging from high-volume subcontractors to artisans delivering unique, decorative finishes. I’ve seen firsthand what separates those who succeed from those who struggle.What’s always impressed me is his ability to innovate and solve problems in a way that actually works in the real world. He’s always been on the contractor’s side—focused not just on delivering high-quality work, but on helping contractors create real margin and build sustainable businesses.
"As National Sales Manager at Rust-Oleum, I work with contractors across the country, and Steven stands out as a true operator in the concrete industry. He understands what it takes to run and grow a business, not just in theory, but in practice. He makes decisions with a clear focus on efficiency, scalability, and long-term success.
Steven has built Concrete Science into a strong and valued partner for Rust-Oleum, which speaks to both his leadership and his ability to execute at a high level. For small business owners looking to improve their systems, processes, and overall direction, Steven brings a level of insight and real-world experience that’s hard to find.
The Concrete Logic™ Operating System
Owners don’t need more promises: they need a plan. Steven has built Concrete Logic around five core principles for stabilizing your business and strengthening your leadership.
Gain full visibility into revenue, costs, and true business value.
Learn more about the Concrete Logic™ Operating System
Make Your Next Move Count
The gap between a busy contractor and a profitable, scalable company is almost always about processes and priorities. The Concrete Logic Operating System was designed to help owners build a stable, predictable business that’s worth more—and worth owning.
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Stage 1
Analyzing the Business
Identify and understand your core challenges, such as:
- owner dependence
- inconsistent margins
- unstructured production
- pricing inconsistencies
- unpredictable marketing
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Stage 2
Building for Scale
Implement the first four Concrete Logic principles to deliver:
- predictable margins
- consistent project delivery
- reliable lead generation
- repeatable business processes
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Stage 3
Unlocking Leadership
Empower leadership to achieve outsized results including:
- management beyond the owner
- documented processes
- stable profitability
- scalable org structure
"Steve didn't just fix the financials. He built the operating system that let us go from one market to four without the wheels coming off.
Experts, Operators, Advisers: Meet the Team
The Concrete Logic framework was built to give owners better fundamentals.
The Concrete Logic leadership team works with owners and key contributors to
ensure these fundamentals move the business forward. From marketing and
pricing through to talent development, think of the Concrete Logic team
as on call experts.
How Much Margin are You Leaving on the Table?
Concrete Logic can help you figure it out – and fix it. Run the Numbers.
Industry benchmarks put healthy concrete & coatings gross margin at 35–50%. Close rates of 40%+ are achievable with disciplined follow-up and a structured sales process.
At 50%, that's $0 annually.
Every Concrete Logic engagement is focused on helping owners achieve results they can measure and feel.
Your Numbers, Our Guarantee
A very concrete promise: If you haven't seen ROI within 6 months, we'll keep working for free until you do.
How Much Potential Does Your Business Have?
Find out where your business could be in 6–12 months.