Hard Work Built Your Business, Now Find Your True Grade

The Concrete Logic’s TRUE GRADE 125™ evaluates 125 executive capabilities that drive a successful concrete and coatings company.


Created by Steven Hicks after 40+ years building a concrete company he sold to private equity.

 

Complete it online, at your own pace. You don't just get a score. You get a plan.  

TAKE THE TRUE GRADE 125™ ASSESSMENT FOR $495 →
Takes 1-2 hours. Zero obligation beyond the results.
BOOK A FREE CALL →
executive performance assessment thumbnail
margin calculator thumbnail

Not ready yet?

Try our free Margin Leakage Calculator to see where you're leaving money on the table or book a free call with Steven.
TRY THE CALCULATOR →

Built for the 95% of Concrete Companies
Doing $1-5 Million

You don't need a $20M business to start thinking like one. Concrete Logic was built around the challenges of running a concrete company at this stage, giving you the systems, structure, and insight to operate with greater control and build toward your next level of growth.

Thinking About Selling Your Company?

You may be ready to sell now, or simply wondering what your business would look like through a buyer’s eyes.

 

Concrete Logic helps owners understand the systems, financial information, risks, and strengths that influence whether a contracting company is transferable and attractive to a buyer.

 

For businesses that fit our acquisition criteria, we may also explore a direct acquisition or strategic partnership.

EXPLORE YOUR EXIT →

125 Questions, Five Operating Systems,
One Clear Look at Your Business

Steven Hicks spent four decades building a successful concrete and coatings company and engineering a lucrative exit to private equity. He learned early on that success depended on systems.

 

All the wins and losses he learned along the way show up in this assessment, built around five core engines: Financial Clarity, Production Excellence, Sales & Pricing, Marketing & Lead Generation, and Leadership & Enterprise Value. The test is self-guided, all online, and only takes 1 to 2 hours.

What Happens Next

After you’re done, Steven and the Concrete Logic team will evaluate your answers to give you a prioritized, practical picture of what’s working, what’s busted, and where you’re leaking margins and profit.

It’s worth $20K for your business, but it’s yours for $495. Zero obligation beyond that.

Get Your Answers

You don’t need a score, you need a plan. That’s why, after the assessment, you’ll get:

  • Executive Report Card
  • Risk Analysis
  • Opportunity Analysis
  • Industry Benchmark
  • Growth Priorities
  • Recommended Next Steps

I Spent 40 Years Learning This the Hard Way So You Don't Have To.

Steven Hicks spent four decades building and operating a concrete and coatings company—estimating work, managing crews, dealing with cash flow, fixing mistakes, developing people, surviving downturns, growing the company, and ultimately selling the business to private equity.

Concrete Logic exists to give other contractors access to the systems, disciplines, and lessons that took decades to learn.

Read Steven’s Full Bio
Steve Thumbnail
Replace stress you can't manage with systems you can

The Concrete Logic™ Operating System: Turn Hard Work into Predictable Success

Your assessment results map directly to five engines — the same ones that run every successful concrete and coatings company. Hard work is what built your business, but it’s systems that will take it to the next level. And it’s not five separate things to manage: they’re all interconnected and essential. Get them all running together, and watch what happens.

01

Financial Clarity

A clear financial picture you can use to manage profitability, cash flow, and growth.

  • Clean up and standardize your QuickBooks Online and chart of accounts
  • Validate your P&L, balance sheet, receivables, payables, and retainage
  • Separate revenue and direct costs by service line
  • Build a 12-month financial forecast and establish a monthly financial review
02

Production Economics

A reliable understanding of what makes a job profitable, and what doesn't

  • Review representative jobs, production assumptions, and field inputs
  • Separate direct job costs from overhead
  • Understand the economics of your jobs and service lines
  • Compare actual job economics against your overhead and margin requirements
03

Price Book Readiness

A pricing system your team can use consistently to estimate, sell, and protect margins.

  • Housecall Pro onboarding
  • Define your pricing logic, service categories, and estimated inputs
  • Build a practical, client-managed price book
  • Establish a repeatable sales workflow around your pricing
04

Marketing & Lead Generation*

A marketing strategy built around business capacity, not marketing activity for its own sake.

  • A marketing audit that reveals what works, and where you're losing customers
  • Positioning, website, and market strategy coordination
  • Align marketing with the customers, services, and opportunities your business can profitably pursue

*Delivered by Concrete Logic partner The Dialog Group

05

Leadership & Enterprise Value

A management rhythm that keeps the entire operating system moving and gives you greater control over the business.

  • Establish weekly implementation meetings and monthly executive reviews
  • Assign clear ownership across finance, production, pricing, and marketing
  • Create a practical scorecard to track what matters
  • Document the essential procedures that keep the business running consistently

Learn more about the Concrete Logic™ Operating System

DIVE DEEPER →

How We Work Together

The True Grade 125™ assessment is the entry point to the Concrete Logic system. After that, we keep it simple and straightforward.

  1. Diagnose:True Grade Performance Assessment™ | $495

    Self-guided, 125 questions. The fastest path to knowing exactly where your business stands.

  2. Understand:Executive Strategy Review Call

    A 30-to-60-minute call with a Concrete Logic leader to walk through your assessment results and prioritized recommendations on best next steps.

  3. Implement:Build your Concrete Logic Foundation™

    If those recommendations feel like a good fit, you’ll receive a fixed-price proposal built around your assessment results.
    This plan will show you how and where Concrete Logic engines can make a difference, and what it takes to get there.

Get an Inside Look at the Assessment

Steven Hicks has been in your boots. Watch the video below to get a sneak peek at the True Grade Assessment and see how Concrete Logic helps owners uncover what's holding their business back

Steve Thumbnail